Pre-Merger Strategy:
Conducted a comprehensive brand audit to evaluate Biogen’s current market positioning and identify areas for improvement.
Simplified strategic findings from Harvard Business School to present a clear and actionable strategy to potential partners.
Developed a brand positioning statement that highlighted Biogen’s strengths and potential for growth.
Biogen branding
Pre-merger strategy
Employee communications
25th anniversary celebration
AgencyBEL branding project
Biotechnology branding
Strategic positioning
Harvard Business School findings
Merger and acquisition strategy
Internal communications strategy
