Having one voice makes Raytheon a stronger brand. And having
a stronger brand is important not only for the relationship
between Raytheon and our customers, but between Raytheon
and employees.
For customers, a strong brand lets them know instantly
what to expect from Raytheon. And that helps us maintain a competitive edge, attract and retain customers, and increase demand for our products and services.
For employees, a strong brand means that we know what to expect from Raytheon and what Raytheon expects from us. Company goals
and perspectives are clear.
Performance standards are understood. And we can all be confident that our decisions, actions and daily communications are
supporting One Company.
One Company that is strong and respected — with a name we can all be proud of: Raytheon.
Brand standards manual
Corporate identity refresh
Raytheon branding
AgencyBEL branding project
Advertising templates
Marketing collateral design
Defense and aerospace branding
Brand consistency
Visual identity guidelines
Corporate branding strategy
Tradeshow graphics design