Also known as logo symbols or brand icons, brand marks are made of a graphic symbol or icon that reflects a brand’s identity or what it does.
When you see such symbols, you can easily match the logo with the brand that owns them.
For example, Apple’s logo is an apple while Twitter’s logo is a bird. Other examples include Target, Shell, Instagram, and Youtube.
A pictorial mark can be used as a literal representation of your brand name and main business activity or to cleverly project your brand values.
For instance, Apple’s logo literally represents its brand name while the YouTube logo depicts a video play button to represent the video service they provide.