Starting a business is an adrenaline rush. The energy, the excitement, and the sheer hustle of getting your name out there fuels you. In those early days, the brand you launch often reflects you — your personality, your vision, your personal network. And that works—at first.
Fast forward five years, and you’ve built something. Revenue is strong. Your team has grown. Clients refer you. You’re proud of the success. But there’s a problem — the brand you launched no longer fits where you are today or where you want to go.