At Agency Bel, we love working with brands that are ready to grow into their next chapter. Our latest rebrand project for Denver-based Silver Peaks CPA is a perfect example of how thoughtful brand strategy can help a successful firm elevate its presence, clarify its positioning, and scale with intention.
Silver Peaks CPA is not your average accounting firm. With CFO-level advisory services designed specifically for law firms, they offer more than compliance—they offer strategic financial leadership. But after six years of steady growth, it became clear that the brand needed to reflect the level of service and sophistication they were providing.
Founder Jessica Gonifas recognized that her firm had outgrown its original identity—one that was closely tied to her personal name and reputation. We were brought in to help shape a refined, luxurious, and professional brand that better represented the caliber of their work and the direction of their business.
Through our BrandWork process, we uncovered the firm’s essence and strategic differentiators, then translated those into a visual identity and messaging system designed for scale.
The result? A complete transformation:
A new silver metallic logo, inspired by strength, precision, and elevated financial clarity
A brand positioning statement and tagline that say it all: Elite Financial Strategy. Legacy-Building Results.
A modern, intuitive website that communicates their niche focus on law firms, strategic CFO advisory, and growth-minded client partnerships
This wasn’t just about a new look—it was about building a brand foundation that can carry Silver Peaks into its next phase of success. From one-to-one founder-led services to a boutique, high-end financial partner for law firms across the country.
Check out the full project, and if your firm is ready to move beyond founder-driven branding, let’s talk.
