You know how you stop noticing your own perfume after wearing it all day? That’s what’s happening with your brand.
You can’t see the red flags anymore. But your dream clients? They’re seeing them loud and clear.
Here are the red flags turning away your ideal clients:
Red flag #1: Inconsistent everything Your Instagram looks nothing like your website. Your fonts are all over the place. Your messaging changes depending on your mood. Dream clients think: “Do they even know what they’re doing?”
Red flag #2: Playing it too safe Everything is so neutral, so inoffensive, so… beige. There’s no personality, no edge, no reason to remember you. Dream clients think: “This could be anyone.”
Red flag #3: Trying to be everything to everyone Your messaging speaks to everyone and no one. Your services solve every problem. Your ideal client is “anyone who needs help.” Dream clients think: “This isn’t for me specifically.”
Red flag #4: Amateur hour visuals DIY graphics that look rushed. Stock photos everyone’s seen before. Fonts that clash. Colours with no strategy. Dream clients think: “If they can’t invest in their own brand, why would I invest in their service?”
Red flag #5: Zero point of view You’re so busy being “professional” that you’ve stripped away any opinion, personality, or perspective. Dream clients think: “What do they actually stand for?”
You’re so close to your brand that you’ve gone nose-blind to it.
Here’s the thing:
You can’t see these red flags because you’re living inside your brand every day. But your potential clients? They’re making split-second decisions based on these exact signals.
And they’re choosing your competitors.
The solution isn’t to panic. It’s to get outside perspective.
Someone who can look at your brand with fresh eyes and tell you exactly what’s working, what’s sabotaging you, and how to fix it.
That’s what a brand audit does. No sugarcoating. No vague feedback. Just brutal clarity on what your dream clients are actually seeing when they land on your page.
Ready to see your brand through your dream clients’ eyes? Brand audits are $350 and I’ll tell you everything. Ready to book an audit?
P.S. The hardest part about being inside your brand is that you can’t see what’s obvious to everyone else. Getting external perspective isn’t a luxury – it’s essential
Are you realizing your brand no longer fits? Do you need support marketing your brand to your ideal customer? Let’s talk about what’s next.