I had the pleasure of joining fellow ProVisors member Charla Stevens, JD, on her podcast Workplace Community Connections to talk about brand strategy, storytelling, and why even mature businesses need a brand refresh. 💬✨ We explored:
✅ How branding goes way beyond logos—it’s about positioning, purpose, and future-proofing.
✅ Why differentiation matters (spoiler: blending in is bad for business).
✅ How brand storytelling helps you connect with customers in meaningful ways.
✅ What seasoned business owners need to consider when evolving their brand—especially during transitions like succession, exit,
