If you’re looking to harness the power of personal branding to enhance your visibility and influence, this episode provides the tools and insights you need. Join us as we explore how to authentically stand out and protect your reputation while being true to who you are.     LINK

✅ — What branding really is / what it means.
✅ Building + protecting reputation / brand.
✅ Reflecting on your personal brand and values to elevate your law practice.

In this episode, Steve Fretzin and Laura Sauter discuss:

• What branding really is and what it really means. 
• Personal branding to stand out authentically. 
• Building and protecting your reputation and brand. 
• Reflecting on your personal brand and values to elevate your law practice. 

Key Takeaways:

• People hire lawyers, not just law firms. To stand out, you must have your own branding, not just that of the firm. 
• You only know what your brand is when it is reflected to you by those who love you and those who hate you. 
• Dig deep, understand yourself, and be you. That is your biggest differentiator. 
• You don’t need everyone as a customer. You just need the right ones. 

👉 Interested to book Laura as a speaker?

Check out some of her last engagements and set up time to talk