What does curb appeal have to do with selling your business? A lot more than you think.
Learn how small businesses can strategically position their brand to maximize valuation, identify potential red flags in branding during M&A, and the importance of aligning mission and vision.In this episode of Brand Chops, hosts Zack Lemear and Chris Duhaime discuss the critical role of branding in the merger and acquisition process with expert Laura Sauter. The conversation also covers the timing for brand strategy, post-merger considerations, the emotional impact of rebranding, and the concept of ‘curb appeal’ for businesses.
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Takeaways
- Branding is crucial in the M&A process.
- Understanding the disruptive nature of mergers is essential.
- Culture clashes can significantly impact mergers.
- Nurturing existing teams is vital during transitions.
- Identifying red flags in brand perception is key.
- Alignment of mission and vision enhances merger success.
- Timing for brand strategy is critical before mergers.
- Post-merger communication must be clear and consistent.
- Rebranding should be approached with caution and purpose.
- Curb appeal can significantly increase business valuation.
We covered:
✅ The right time to invest in brand strategy
✅ How branding impacts M&A conversations
✅ Why your visual identity might be working against you
✅ The emotional side of rebranding (yes, it’s real)
✅ Brand alignment before AND after the deal
Are you five (or ten) years into your business and realizing your brand no longer fits? You’re not alone—and you don’t have to navigate this shift alone either. Let’s talk about what’s next.