Your Website Should Work as Hard as You Do
For executive coach Timothy Swords, we developed a website that reflects the thoughtful, grounded nature of his practice. With a muted color palette, soft gradients, and confident messaging, the site invites visitors into a space of trust and transformation. We employed SEO best practices and integrated calls-to-action to ensure the site works as a lead-generating tool, not just a digital brochure.
Keywords: coaching website design, SEO for coaches, personal brand website, responsive web design
Mindful Executive Leadership Coach
We crafted a brand that reflects Timothy’s belief that authentic leadership begins with self-awareness and emotional resilience. His new tagline—Transform Your Leadership, Transform Your Life—encapsulates his philosophy perfectly. This brand direction was paired with a fresh logo and a modern website design that visually communicates his approach to leadership and mindfulness. The design draws inspiration from the calm yet dynamic flow of the waves and a surfer figure—an embodiment of clarity, focus, and resilience in high-pressure environments.
ArnoldAnd: a new chapter in Boston architecture
Introducing the new brand for ArnoldAnd. After more than two decades shaping iconic projects across Boston and New England, architect Matthew Arnold is stepping into a new era with the launch of his own multidisciplinary design studio.
Agency Bel partnered with Matt to develop the full brand strategy — naming, brand identity, messaging, and website—for ArnoldAnd, a studio grounded in collaboration and elevated by thoughtful, innovative architecture.
The name reflects a core belief: great architecture is never created in isolation. It’s always about the And—the clients, the builders, the context, the future.
We’re honored to have helped bring this brand to life—and we invite you to explore the new ArnoldAnd website.
Why Your Brand Needs More Than Just a Fresh Coat of Paint
Rebranding isn’t just about changing your logo or updating your website—it’s about evolving your business in a way that aligns with your future aspirations. I recently had the pleasure of joining Charla Stevens on her podcast, Workplace Community Connections, to discuss why branding is much more than aesthetics—it’s a strategic process that sets businesses up for long-term success.
The Case for Rebranding After Success
Starting a business is an adrenaline rush. The energy, the excitement, and the sheer hustle of getting your name out there fuels you. In those early days, the brand you launch often reflects you — your personality, your vision, your personal network. And that works—at first.
Fast forward five years, and you’ve built something. Revenue is strong. Your team has grown. Clients refer you. You’re proud of the success. But there’s a problem — the brand you launched no longer fits where you are today or where you want to go.
Sound familiar?
Agency Bel Helps California-Based Executive Coach Develop new Brand Strategy
“Working with Laura at Agency Bel was a game-changer for my brand. She helped me define my unique positioning; and connect with my ideal audience. Laura’s insights gave me the clarity and confidence to move forward with a strong, authentic brand. Highly recommend her services!”
— Timothy Swords, Mindful Executive Leadership Coach
Local architect develops new strategy
For any service provider looking to elevate their brand and stand out in a crowded field, Laura is the partner you need. Her expertise goes beyond branding—she helps craft a story that reflects who you are and where you’re going. — M.A, architect
Rebranding Reality: 49% of Clients Find Their Name Isn’t Working
Discover why nearly half of all rebrands require a name change or update and how a strong brand name can make or break your success. This blog explores the critical attributes of a powerful brand name—concise, memorable, unique, and ownable—and shares actionable insights to ensure your name resonates with your audience and stands the test of time. Whether you’re rebranding or launching a new venture, learn how to craft a name that speaks volumes about your brand’s value and purpose.
Small Law Big Profit Conference Speaker
Join Rachel Steininger and Laura Sauter as we chat about the power of branding for small law firms. In a world of competition, AI-built content, and one website that looks just like the next, your ability to stand out as memorable (and human!) is critical. (SmallLawBigProfit.com).
Rebranding Gone Wrong: Lessons from the Closure of Yelloh (Formerly Schwan’s Home Delivery)
Edit Column
The closure of Yelloh, previously Schwan’s Home Delivery, highlights the critical risks involved in rebranding—especially for legacy companies. Rebranding can be a powerful tool to signal transformation and attract new customers, but when mishandled, it can sever emotional ties with loyal customers and leave a business struggling to recover.