Silver Peaks CPA Rebrand
Building a Brand That Reflects Silver Peaks’ Expertise
We worked with Silver Peaks to craft a luxurious brand identity that speaks to their high-value services and strategic vision. The new silver metallic logo symbolizes strength, sophistication, and precision—attributes that align with Silver Peaks’ approach to CFO-level advisory. The logo reflects the firm’s refined, elite status while maintaining an air of approachability for their clients.
Unlocking Hidden Value in Exit Planning: Why Brand Strategy Matters
The power of branding in exit planning. It’s not cosmetic—it’s strategic. And it requires time. A rushed rebrand six months before a sale won’t cut it. But a thoughtful, intentional brand evolution can elevate a company into an entirely new tier of buyers.
Smart Holiday Marketing for Consumer Brands: Insights from My Connex Podcast Conversation
Belonging Beats Bargains: Smarter Holiday Marketing Strategies; The holiday season is make-or-break for categories like personal care, apparel, food, and lifestyle. Consumers are overwhelmed by promotions, inboxes are flooded, and brands are vying for attention across every channel. It’s tempting to crank up the frequency, slash prices, and hope for the best. But here’s the truth: pushy holiday marketing is the fastest way to burn out your audience.
Beacon & Bond; a Distinctive New Brand in Real Estate
Thrilled to share that I partnered with Tyler Smith to launch his new real estate brand—an identity that blends precision, performance, and polish.
Drawing on vintage Porsches, British tweeds, and timeless interiors, this brand is designed to turn heads while offering clients a truly white-glove journey.
Rebranding Silver Peaks CPA: From Founder-Led to Financial Powerhouse
At Agency Bel, we love working with brands that are ready to grow into their next chapter. Our latest rebrand project for Denver-based Silver Peaks CPA is a perfect example of how thoughtful brand strategy can help a successful firm elevate its presence, clarify its positioning, and scale with intention.
The 3D’s of Brand: Unlocking the Framework for Building a Brand People Actually Care About
Strong brands aren’t built by accident. They’re built intentionally, by weaving together your core, your position, and your identity into a single, powerful story.
So ask yourself:
Do you have clarity on all three D’s?
Do your customers?
If the answer is no, that’s exactly where to start — because when you nail the 3D’s, you don’t just attract attention. You create connection.
Rebranding Later in Life Isn’t Starting Over. It’s Stepping Into Your Power
When a client hires me, we’re not just redesigning visuals—we’re revisiting possibility. We’re asking:
“What do you want your business to be when it grows up?”
And the answers are often emotional, ambitious, and quietly brave. Sometimes, they sound like:
“I want to be seen for what I truly offer.”
“I want to work with people who believe in my vision.”
“I want to build something that outlasts me.”
Who I’m Not (And Why That’s the Secret to My Rebrand)
After decades in the branding world, I’ve realized that discovering who you are isn’t always as helpful as getting clear on who you’re not. Identity—personal or professional—isn’t about stacking on more adjectives and affirmations. It’s about subtracting what no longer fits.
Why “Normal” Is the Death of Your Personal Brand
When clients work with me, we don’t start with how to fit in. We start with what to eliminate. That’s how we uncover what makes you unforgettable.
Building a Brand from the Inside Out
A strong brand strategy does more than inspire—it delivers on business objectives. Positioning supports a company’s key imperatives