Branding Header Agency Bel

What I Do

Branding

We build brands that inspire. Branding is about expressing a company’s personality and values, building a comprehensive and consistent experience that resonates with customers and nurtures lasting relationships.

Logo Identity Systems

We work collaboratively to create the most truthful, compelling, and beautiful image of your brand. Supported by diligent research and fearless iteration, we explore many possibilities before arriving at a comprehensive and versatile identity system.

Naming & Messaging

What do you want to say, and what’s the best way to say it? Language defines a brand as much as aesthetics, and we can work with you to develop the perfect verbal identity. From naming your company to articulating brand promise and positioning, we’re here to help pinpoint and amplify the most authentic voice for your brand.

Brand Guidelines

Consistency drives the power and integrity of a brand. We bulletproof your brand by creating logo specifications and guidelines for typography, color, iconography, image style and usage, and more. This ensures that anyone can apply your brand assets correctly and consistently.

Marketing Collateral

Brand attributes are characteristics that describe the intrinsic and extrinsic qualities of a brand. They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to identify brands.

Environmental Design

Brands are not just seen—they are experienced. In addition to a company’s logo and digital presence, brands must also communicate in the physical world. We design displays, signage and wayfinding systems, and interior and exterior architecture that help your brand function in spaces of all shapes and sizes.

Branding Posts

Branding for Architects: The Story Behind ArnoldAnd’s New Identity

Branding for architects requires more than a logo—it demands strategic storytelling, clear positioning, and visual identity that reflects a unique design philosophy. In this video, Boston architect...

Your Website Should Work as Hard as You Do

For executive coach Timothy Swords, we developed a website that reflects the thoughtful, grounded nature of his practice. With a muted color palette, soft gradients, and confident messaging, the site...

Why Your Brand Needs More Than Just a Fresh Coat of Paint

Rebranding isn’t just about changing your logo or updating your website—it’s about evolving your business in a way that aligns with your future aspirations. I recently had the pleasure of joining...

The Case for Rebranding After Success

Starting a business is an adrenaline rush. The energy, the excitement, and the sheer hustle of getting your name out there fuels you. In those early days, the brand you launch often reflects you —...

Agency Bel Helps California-Based Executive Coach Develop new Brand Strategy

"Working with Laura at Agency Bel was a game-changer for my brand. She helped me define my unique positioning; and connect with my ideal audience. Laura’s insights gave me the clarity and confidence...

Local architect develops new strategy

For any service provider looking to elevate their brand and stand out in a crowded field, Laura is the partner you need. Her expertise goes beyond branding—she helps craft a story that reflects who...

Mastering Strategy in Presidential Campaign Branding

Explore the critical role of strategic branding in presidential campaigns, examining how candidates from Nixon to Obama have used it to connect with voters and influence election outcomes. This...

Unifying Product and Brand Strategy: The Key to True Differentiation

Discover the transformative power of integrating product and brand strategies in our latest article. Uncover how top companies like Airbnb and Nike master the art of differentiation, not just through...

6 Steps to Updating Your Social Media Profiles During a Rebrand

A detailed guide on how to effectively update social media profiles during a rebrand. It outlines six essential steps: giving the audience a sneak preview of the rebrand, updating social media...