Talking with the Experts The Power of Branding: Why Brands are the Reason People Buy from Us
Interior design and architecture firms are at the forefront of embracing branding trends that redefine the industry. By aligning with sustainability, embracing minimalism, integrating technology, and celebrating cultural diversity, firms create compelling narratives that resonate with modern consumers. Through personalized experiences and innovative design solutions, firms shape the future of the industry, offering spaces that are not only aesthetically pleasing but also socially responsible and culturally rich. Embrace these trends to elevate your brand and make a lasting impact in the world of design.
Common headaches I see at companies post-acquisition
If you are uncertain about how the acquisition impacts the products or services they receive, it can result in dissatisfaction or even loss of business. To prevent this, prioritize effective branding communication by clearly conveying the advantages of the acquisition and ensuring a seamless transition that avoids service disruptions.
Make a Brand Promise Or They’ll Make It For You
A brand promise is a promise (either literal or implied) made by the brand to deliver on a brand experience for the audience.
Very few brands are crystal clear on a promise they want to make to their audience and fewer still are confident enough to verbalize that promise for fear of falling short.
Create a Brand Identity You’ll Be Proud Of
A brand is much more than a recognizable name and logo. It’s the overall perception of your business. This means that a brand only truly exists in the minds of customers.
Why does color really matter, and how does it shape brands?
As the first thing people notice, it can’t be overstated how important color is for establishing a visual identity. From increasing brand recognition by up to 80 percent, to influencing mood and perception, it’s important that businesses consider the psychological impacts that colour can have on potential customers.
What is a trade dress and how it can protect your brand
As any business knows, each product has a distinctive look and feel—one that is often a signature look that is protected as the brand’s trade image. When running a business, there is the risk that your product’s look might be copied or infringed on, which is where trade dress comes in. If you’re wondering what […]
Afraid of Culture Wars When Re-Branding?
Here’s how to handle rebrand planning and implementation in a way that promotes cultural integration and unity
Why Do Rebrands Elicit Such Strong Reactions?
Design is the visual voice of a brand. It tells their story and shares their values. Aside from the product they deliver, their brand story— and how it is delivered and connects with their audience— is one of the most important tools a brand has. This simple fact makes change extraordinarily difficult.
Featured Speaker at the Small Business Expo
Small Business Expo Boston APRIL 13, 2023 3:30 pm room 2 The Westin Seaport Laura Sauter is a speaker, branding expert, and educator. As a consultant she has worked with some of the largest companies in the area including Fidelity, Raytheon, Philips, Biogen and TJX. But she has also worked with many more small companies, […]
Rapidly expanding Boston Developer and Investor acquires a new name that reflects future potential
Rapidly expanding Boston Developer and Investor N6 Properties acquires a new name that reflects future potential