Interior Architecture Client testimonial
On helping his interior design firm rebrand after 20 years : “Laura did a phenomenal job listening! A lot of designers fall into applying their own personal preferences instead of listening to their client. She took our opinions and filtered them through her own creative lens. We really liked how she attacked the problem from […]
Client and Fellow Board member testimonial
“You are bringing us up to date. Our new brand is lively, engaging and fun. We got to that by working with you during a series of group meetings where we all sat down and brainstormed. You facilitated an interactive solution. Now we have a brand, a style and a look.” — Stacey Battista, VP NAHAC board of directors
Wordmark Logo Trends
For better or worse, most typography is designed to fade to the background. While this may come across as dull, it’s what allows letters to read well, putting the meaning of the words ahead of the designer’s ego. Typically, “fonts” achieve this through a predictably uniform style, but in 2021, I have been seeing wordmarks […]
Create a Brand Identity You’ll Be Proud Of
Starting a business is a process that’s both exciting and scary. But what about creating an entire brand identity? Branding tells the world who you are, what you’re about, and what people can expect from interacting with your business. It’s a big deal! The difference between a brand, branding, and brand identity www.calendly.com/agencybel/30min
Happy 20th Agency BEL
What does Best Film Oscar Winner Gladiator, Britney Spears dancing with a python at the MTV’s Music Video Awards, and the release of the iPod & X-Box all have in common? 2001 2001, June specifically, is the year my boutique brand strategy and design business AgencyBel was founded! #Want to see how your brand performs against the […]
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Brand Strategy Today
What does this picture have to do with brand strategy? At the 1965 Newport Folk Festival, Bob Dylan went electric. He plugged his guitar into an amp and proceeded to play his first all-electric set. The chords were the same as before, but the arrangements were new—a new sound for a new age. A lot […]
Happy Entrepreneur
What Is Branding and Why Is It Important for Your Business ?
Sometimes the word “branding” can be intimidating. You may be thinking, “What’s my brand? How should I know?” Well, your brand encompasses how you are different than your competitors, but it doesn’t stop there. It involves your approach, your aesthetic, your value, your core. So if you’re stuck thinking about your brand, first of all […]
How to Market to Millennials
To appeal to millennials, brands need to prioritize their status and make them feel special in every step of the purchase journey. This cohort stands out the most from the average internet user in wanting brands to improve their image and reputation. They’re a status-seeking bunch and are unlikely to be intrigued by brands that […]