Comprehensive brand strategy must consider the critical importance of color
Consider a red can of cola; blue striped capital letters, a black apple, and yellow arches –what brands come to mind? In each instance, color is the predominate element of identification and association with a brand. Color enables us to instantly recognize and draw emotional associations to a brand.
Why A Name Is Worth Your Time
A name is basically a first impression. It’s important to make a good one
6 Signs of a Conscious Brand
Conscious Brands are: Empathetic, Multisensory, Habitual, Reformist, Collective and Moral. This new ‘Conscious Brand’ is capable of being more responsive (to desires, moods and culture) and more responsible (helping people, partners and the planet grow). To be ‘conscious’ means to be aware of and respond to your surroundings. So by calling for more conscious brands, we are calling […]
How to Build a Strong Brand
Motivate and resonate You are the answer to a need – make sure you know what it is! Personify Your brand should reflect who you are as a company and as a product/service and communicate who you are (or who you want to be) to your target Form an emotional connection You want them to think you […]
Will Conscientious Organizations Save our World?
We believe that the future will be Generation Co. Generation Co will be con-scious, con-nected, col-laborative, com-munal and co-creative. Generation Co are co-producers of brands in their choices of who they support, and they will demand that governments, businesses and brands will show the com-pass that guides Generation Co. Unlike the previous Generation thinking, Generation […]
20/20 Design Trends
While none of us had 2020 vision for what this year would bring, there’s no denying that – even in the face of a global crisis – creativity always prevails. In lockdown, all we had to distract and entertain ourselves with our social media, streaming xservices, online shopping, gaming and video conferences. Our US Election […]
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Brand Positioning in a Pandemic
With customer spend dropping, and uncertainty threatening to tank the economy, CEOs and entrepreneurs might find their focus veering towards protecting the profit line. However, as many successful companies are beginning to learn, it’s how you position your brand in these challenging times that will decide whether you survive this crisis. All disasters, no matter […]
Four Keys to Develop a Brand aligned with the Company
Business strategy and brand strategy are two sides of the same coin. The way we understand branding and its association with business has begun a transformation process allowing a better adaptation to new challenges –and also old ones which have regained prominence. #branding #business #transformation #Covid #strategy #logo #brand #branding studio #logo design #company logo #design for branding #branding agency #graphic […]
Conscious Leaders with a Heart
You might think that crises tend to bring out the worst in people. But in fact, crises cause us to view leaders as more charismatic and effective than we normally do. The Harvard Business Review just shared in the article, “How CEOs Can Lead Selflessly Through a Crisis” that CEOs have been stepping up to support […]