4 Vs of Branding
Vision, Voice, Visuals and Versatility.Smart and attractive graphic design is one thing, but developing a cohesive and effective brand is something else. Here, we make sure your image reflects the essence of your brand. Designers create layouts, graphics and logos, but the reality is that your audience doesn’t see a layout, graphic or logo; instead, […]
Agency Bel helps local change maker to launch Cocktails In Hell, an elixir brand for spirited women.
Agency Bel works with an unlikely change maker to launch Cocktails In Hell, an elixir brand for spirited women who are ready to cut loose and laugh out loud. The brand promise is to BE TRUE TO YOUR WILD SIDE AND LIFE WILL NEVER BE THE SAME AGAIN. WE PROMISE. WE ARE COCKTAILS IN HELL™ […]
What to expect when you’re expecting a rebrand: your guide to successful implementation
When you’re in the early stages of planning a rebrand, it’s normal to have more questions than answers about how to proceed. And that’s especially true if you’ve never been through a rebrand before. It’s hard to fathom the enormity of the challenge ahead of you — let alone accurately estimate how much it will […]
Interior Architecture Client testimonial
On helping his interior design firm rebrand after 20 years : “Laura did a phenomenal job listening! A lot of designers fall into applying their own personal preferences instead of listening to their client. She took our opinions and filtered them through her own creative lens. We really liked how she attacked the problem from […]
Client and Fellow Board member testimonial
“You are bringing us up to date. Our new brand is lively, engaging and fun. We got to that by working with you during a series of group meetings where we all sat down and brainstormed. You facilitated an interactive solution. Now we have a brand, a style and a look.” — Stacey Battista, VP NAHAC board of directors
Wordmark Logo Trends
For better or worse, most typography is designed to fade to the background. While this may come across as dull, it’s what allows letters to read well, putting the meaning of the words ahead of the designer’s ego. Typically, “fonts” achieve this through a predictably uniform style, but in 2021, I have been seeing wordmarks […]
Create a Brand Identity You’ll Be Proud Of
Starting a business is a process that’s both exciting and scary. But what about creating an entire brand identity? Branding tells the world who you are, what you’re about, and what people can expect from interacting with your business. It’s a big deal! The difference between a brand, branding, and brand identity www.calendly.com/agencybel/30min
Happy 20th Agency BEL
What does Best Film Oscar Winner Gladiator, Britney Spears dancing with a python at the MTV’s Music Video Awards, and the release of the iPod & X-Box all have in common? 2001 2001, June specifically, is the year my boutique brand strategy and design business AgencyBel was founded! #Want to see how your brand performs against the […]
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Brand Strategy Today
What does this picture have to do with brand strategy? At the 1965 Newport Folk Festival, Bob Dylan went electric. He plugged his guitar into an amp and proceeded to play his first all-electric set. The chords were the same as before, but the arrangements were new—a new sound for a new age. A lot […]