Why Your Brand Needs More Than Just a Fresh Coat of Paint
Rebranding isn’t just about changing your logo or updating your website—it’s about evolving your business in a way that aligns with your future aspirations. I recently had the pleasure of joining Charla Stevens on her podcast, Workplace Community Connections, to discuss why branding is much more than aesthetics—it’s a strategic process that sets businesses up for long-term success.
The Case for Rebranding After Success
Starting a business is an adrenaline rush. The energy, the excitement, and the sheer hustle of getting your name out there fuels you. In those early days, the brand you launch often reflects you — your personality, your vision, your personal network. And that works—at first.
Fast forward five years, and you’ve built something. Revenue is strong. Your team has grown. Clients refer you. You’re proud of the success. But there’s a problem — the brand you launched no longer fits where you are today or where you want to go.
Sound familiar?
Agency Bel Helps California-Based Executive Coach Develop new Brand Strategy
“Working with Laura at Agency Bel was a game-changer for my brand. She helped me define my unique positioning; and connect with my ideal audience. Laura’s insights gave me the clarity and confidence to move forward with a strong, authentic brand. Highly recommend her services!”
— Timothy Swords, Mindful Executive Leadership Coach
Local architect develops new strategy
For any service provider looking to elevate their brand and stand out in a crowded field, Laura is the partner you need. Her expertise goes beyond branding—she helps craft a story that reflects who you are and where you’re going. — M.A, architect
Provisors Golf Outing
Provisors Golf Fundraiser to benefit First Tee of Massachusetts.
New Hampshire’s Ridge Hemp Gets a Web Audit
Ridge Hemp Business Owner Tanya White beamed: “Laura I feel like you really have our back. You went above and beyond what we expected. We are thrilled with the results and we want you to take care of all our marketing needs!” Ridge Hemp Owner, Tanya White This Hemp / CBD company entered a crowed […]
Agency Bel helps local change maker to launch Cocktails In Hell, an elixir brand for spirited women.
Agency Bel works with an unlikely change maker to launch Cocktails In Hell, an elixir brand for spirited women who are ready to cut loose and laugh out loud. The brand promise is to BE TRUE TO YOUR WILD SIDE AND LIFE WILL NEVER BE THE SAME AGAIN. WE PROMISE. WE ARE COCKTAILS IN HELL™ […]
Nyota Medical Footcare launches professional brand despite initial fears around start up costs
From brand strategy, to naming. From logo identity, to digital and print marketing materials. Nadege Momplaisir has been a valued and loyal client since the get go when she decided to depart from her hospital position to entrepreneurial start up running her own mobile footcare business. It is growing by leaps and bounds and she […]
The Domino’s Pizza Girl
I got my start in advertising, but on the OTHER side of the camera as a tv actor and child model. HAHA not a lot exists digitally on YouTube, mainly on Betamax and VHS tapes that are dusty in the attic.