Branding for Architects: The Story Behind ArnoldAnd’s New Identity
Branding for architects requires more than a logo—it demands strategic storytelling, clear positioning, and visual identity that reflects a unique design philosophy. In this video, Boston architect Matthew Arnold of ArnoldAnd shares how Agency Bel helped him define his vision, name his firm, and launch a powerful new brand identity. As a brand strategist and designer, I love working with architects, designers, and home-focused service providers to create brands that are bold, thoughtful, and built to last. From brand strategy and naming to identity and website design, this project was a full-spectrum collaboration—and a true creative partnership.
Your Website Should Work as Hard as You Do
For executive coach Timothy Swords, we developed a website that reflects the thoughtful, grounded nature of his practice. With a muted color palette, soft gradients, and confident messaging, the site invites visitors into a space of trust and transformation. We employed SEO best practices and integrated calls-to-action to ensure the site works as a lead-generating tool, not just a digital brochure.
Keywords: coaching website design, SEO for coaches, personal brand website, responsive web design
Why Your Brand Needs More Than Just a Fresh Coat of Paint
Rebranding isn’t just about changing your logo or updating your website—it’s about evolving your business in a way that aligns with your future aspirations. I recently had the pleasure of joining Charla Stevens on her podcast, Workplace Community Connections, to discuss why branding is much more than aesthetics—it’s a strategic process that sets businesses up for long-term success.
The Case for Rebranding After Success
Starting a business is an adrenaline rush. The energy, the excitement, and the sheer hustle of getting your name out there fuels you. In those early days, the brand you launch often reflects you — your personality, your vision, your personal network. And that works—at first.
Fast forward five years, and you’ve built something. Revenue is strong. Your team has grown. Clients refer you. You’re proud of the success. But there’s a problem — the brand you launched no longer fits where you are today or where you want to go.
Sound familiar?
Agency Bel Helps California-Based Executive Coach Develop new Brand Strategy
“Working with Laura at Agency Bel was a game-changer for my brand. She helped me define my unique positioning; and connect with my ideal audience. Laura’s insights gave me the clarity and confidence to move forward with a strong, authentic brand. Highly recommend her services!”
— Timothy Swords, Mindful Executive Leadership Coach
Local architect develops new strategy
For any service provider looking to elevate their brand and stand out in a crowded field, Laura is the partner you need. Her expertise goes beyond branding—she helps craft a story that reflects who you are and where you’re going. — M.A, architect
Provisors Golf Outing
Provisors Golf Fundraiser to benefit First Tee of Massachusetts.
New Hampshire’s Ridge Hemp Gets a Web Audit
Ridge Hemp Business Owner Tanya White beamed: “Laura I feel like you really have our back. You went above and beyond what we expected. We are thrilled with the results and we want you to take care of all our marketing needs!” Ridge Hemp Owner, Tanya White This Hemp / CBD company entered a crowed […]
Agency Bel helps local change maker to launch Cocktails In Hell, an elixir brand for spirited women.
Agency Bel works with an unlikely change maker to launch Cocktails In Hell, an elixir brand for spirited women who are ready to cut loose and laugh out loud. The brand promise is to BE TRUE TO YOUR WILD SIDE AND LIFE WILL NEVER BE THE SAME AGAIN. WE PROMISE. WE ARE COCKTAILS IN HELL™ […]
Nyota Medical Footcare launches professional brand despite initial fears around start up costs
From brand strategy, to naming. From logo identity, to digital and print marketing materials. Nadege Momplaisir has been a valued and loyal client since the get go when she decided to depart from her hospital position to entrepreneurial start up running her own mobile footcare business. It is growing by leaps and bounds and she […]