Rebranding Later in Life Isn’t Starting Over. It’s Stepping Into Your Power
When a client hires me, we’re not just redesigning visuals—we’re revisiting possibility. We’re asking:
“What do you want your business to be when it grows up?”
And the answers are often emotional, ambitious, and quietly brave. Sometimes, they sound like:
“I want to be seen for what I truly offer.”
“I want to work with people who believe in my vision.”
“I want to build something that outlasts me.”
Who I’m Not (And Why That’s the Secret to My Rebrand)
After decades in the branding world, I’ve realized that discovering who you are isn’t always as helpful as getting clear on who you’re not. Identity—personal or professional—isn’t about stacking on more adjectives and affirmations. It’s about subtracting what no longer fits.
Why “Normal” Is the Death of Your Personal Brand
When clients work with me, we don’t start with how to fit in. We start with what to eliminate. That’s how we uncover what makes you unforgettable.