Branding for Architects: The Story Behind ArnoldAnd’s New Identity
Branding for architects requires more than a logo—it demands strategic storytelling, clear positioning, and visual identity that reflects a unique design philosophy. In this video, Boston architect Matthew Arnold of ArnoldAnd shares how Agency Bel helped him define his vision, name his firm, and launch a powerful new brand identity. As a brand strategist and designer, I love working with architects, designers, and home-focused service providers to create brands that are bold, thoughtful, and built to last. From brand strategy and naming to identity and website design, this project was a full-spectrum collaboration—and a true creative partnership.