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Rebranding Silver Peaks CPA: From Founder-Led to Financial Powerhouse

When founder Jessica Gonifas came to Agency Bel, she knew it was time to shift away from a founder-centric brand and build something that truly reflected the firm’s strategic capabilities and premium positioning. The result? A stunning silver identity, a bold new tagline—Elite Financial Strategy. Legacy-Building Results.—and a website that finally speaks to who they’ve become. This kind of brand evolution is exactly what we do best.

At Agency Bel, we love working with brands that are ready to grow into their next chapter. Our latest rebrand project for Denver-based Silver Peaks CPA is a perfect example of how thoughtful brand strategy can help a successful firm elevate its presence, clarify its positioning, and scale with intention.

Branding for Architects: The Story Behind ArnoldAnd’s New Identity

Branding for Architects: The Story Behind ArnoldAnd’s New Identity

Branding for architects requires more than a logo—it demands strategic storytelling, clear positioning, and visual identity that reflects a unique design philosophy. In this video, Boston architect Matthew Arnold of ArnoldAnd shares how Agency Bel helped him define his vision, name his firm, and launch a powerful new brand identity. As a brand strategist and designer, I love working with architects, designers, and home-focused service providers to create brands that are bold, thoughtful, and built to last. From brand strategy and naming to identity and website design, this project was a full-spectrum collaboration—and a true creative partnership.

Your Website Should Work as Hard as You Do

For executive coach Timothy Swords, we developed a website that reflects the thoughtful, grounded nature of his practice. With a muted color palette, soft gradients, and confident messaging, the site invites visitors into a space of trust and transformation. We employed SEO best practices and integrated calls-to-action to ensure the site works as a lead-generating tool, not just a digital brochure. Keywords: coaching website design, SEO for coaches, personal brand website, responsive web design

For executive coach Timothy Swords, we developed a website that reflects the thoughtful, grounded nature of his practice. With a muted color palette, soft gradients, and confident messaging, the site invites visitors into a space of trust and transformation. We employed SEO best practices and integrated calls-to-action to ensure the site works as a lead-generating tool, not just a digital brochure.
Keywords: coaching website design, SEO for coaches, personal brand website, responsive web design

Juti Organic Powerbar Branding

When Laura showed me the vision for Juti Organics, I was blown away. The brand truly captures the essence of what I wanted to convey. From the name, logo, packaging, to the marketing strategy, everything exceeded my expectations. Laura and her team brought my vision to life perfectly, and my business is flourishing thanks to their strategic insight and flawless execution.”
— Matt Zembruski, Founder, Juti Organics