Grounded Warrior Yoga Logo

Grounded Warrior, founded by Erin Maddore, is a comprehensive online fitness and wellness platform providing all the tools and workouts needed to maintain an active and healthy lifestyle. Erin approached Agency BEL to help launch her brand, leveraging our expertise in the health, wellness, and yoga community.

Fitness branding
Wellness platform logo
Holistic health services
Yoga community branding
Grounded Warrior case study
AgencyBEL branding project
Empowering fitness brand
Health and wellness marketing
Comprehensive fitness platform
Professional fitness logo

Ellis School Capital Campaign Non Profit

Ellis School, a nonprofit institution in Boston, launched the Campaign for the Future to expand its programs and strengthen its community. Since 2005, the campaign has aimed to address the growing needs of its socioeconomically diverse community through three phases of development. Agency BEL was tasked with creating the capital campaign collateral to support this ambitious initiative.

Nonprofit branding
Capital campaign collateral
Educational institution marketing
Community impact
Ellis School case study
AgencyBEL branding project
Fundraising campaign design
Boston nonprofit
Early education programs
Community engagement

Canada’s Northbridge Insurance Advertising Campaign

This concept takes a look at the real people and the teams who are delivering the wow. They are the force behind the wow – the strength, the expertise and the passion. This has a very real, a very personal feel to it. It is about a customer-centric team doing extraordinary and totally unexpected things. Their MO is all about going above and beyond broker (and client) expectations. They are truly, the power behind the wow Northbridge Insurance delivers to its clients.

• Partnership, dedication
• Fresh, new
• Real, authentic
• Intelligence, expertise
• Focus, depth
• Innovative, forward-thinking
• Wow – doing whatever it takes
• Canadian

insurance branding
Rebranding ad campaign
Financial services marketing
Northbridge Financial case study
AgencyBEL branding project
Inspirational ad campaign
Broker-focused marketing
Personalized insurance service
Business partnership ads
Competitive insurance market

Homegoods Coastal Living Joint Venture Branding

This case study demonstrates how effective conceptualization and strategic planning can transform retail collaborations, driving customer engagement and building long-term brand equity. At AgencyBEL, we are committed to empowering retail brands through innovative and impactful branding solutions.
Retail branding
HomeGoods joint ventures
Private label development
Seasonal product lines
Gardeners Eden collaboration
Coastal Living collaboration
Country Living collaboration
HomeGoods case study
AgencyBEL branding project
Retail market strategy

Coopers and Lybrand Centennial Logo

Coopers and Lybrand Centennial Logo Client: Coopers & Lybrand (now PricewaterhouseCoopers – PwC),  Professional Services Project Overview: In celebration of their 100th anniversary, Coopers & Lybrand sought to create a centennial logo, commemorative book, and website to highlight their history and commitment to the future. Although the company did not undergo a technical rebrand, this […]

Wagamama Restaurant Branding

Laura Sauter, with her extensive experience in environmental graphic design, led the project. The team focused on creating a seamless blend of Wagamama’s established brand identity with design elements that would appeal to the U.S. market.
Restaurant branding
Environmental graphic design
Wagamama US debut
AgencyBEL branding project
Japanese-inspired decor
Cherry blossom light wall
Graphic printed shades
Faneuil Hall restaurant
Gensler collaboration
Cultural brand adaptation

Fidelity Investor Center Placemaking

This case study demonstrates how effective environmental branding and placemaking can transform a retail space, driving customer engagement and building long-term brand equity. At AgencyBEL, we are committed to empowering brands through strategic and impactful branding solutions.

Environmental branding
Placemaking project
Fidelity Investments case study
AgencyBEL branding project
Branded environment design
Financial services branding
Retail space design
Gensler collaboration
Customer experience design
Innovative office design

She and Me Content for Women Branding

The spirit of she & me is symbolized by our new logo, which was designed to convey our strength in consulting corporate enterprises in targeting and talking to women online. The ampersand softens the boldness of the primary type, and is elegant, sophisticated, yet subtle. A hint of the feminine. To best offset the colors in the logo and build brand recognition in all communications, it is important to use the positive logo on the cream background. The reverse logo was designed to stand out against our rich
blue background. This treatment makes a bold brand statement through use of color.
Content strategy branding Women-focused content consulting

She & Me case study
AgencyBEL branding project
Personal brand development
Custom marketing materials
Online content strategy
Professional website design
Targeting women online
Effective web strategies

Mainpoint Marketing Rebrand

Marketing consultancy branding
Updated logo design
Mainpoint Marketing case study
AgencyBEL branding project
Strategic marketing services
Professional website design
Custom PowerPoint templates
High-quality print materials
Social media presence
Brand strategy development
This case study demonstrates how effective branding and strategic design can establish a consultancy as a leader in its field, driving client engagement and building long-term brand equity. At AgencyBEL, we are committed to empowering businesses through strategic and impactful branding solutions.

Kaava Technologies Brand Launch

Kaava Corporation’s rebranding project successfully transformed the company’s identity, aligning it with its new business model and market focus. By leveraging comprehensive branding strategies and creative design, Agency BEL helped Kaava establish itself as a pioneer in deciphering consumer patterns in online discussions.

Business insights branding
Analytics company rebrand
Kaava Corporation case study
AgencyBEL branding project
Corporate B2B website design
Startup collateral materials
Consumer pattern analysis
Online community insights
Professional logo design
Brand strategy for analytics firms