Five Aspects Of Visual Identity That Many Companies Tend To Overlook
A company’s brand can be as valuable – if not more so – than the products and services it offers. Apple’s brand alone is worth $184 billion, while Google’s is $141 billion. Yes, that’s billion with a B. While a brand identity is comprised of many qualities, visual identity is arguably its most important. This […]
More leaders are speaking out about environmental and social issues
There is little doubt in my mind that historians will look back at the last few years as a significant turning point in the history of business. Most large companies—the Fortune 500—have significantly increased the attention they pay to social and environmental issues, and are more willing to speak out on controversial social and political issues. Critics see this […]
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Brand Strategy Today
What does this picture have to do with brand strategy? At the 1965 Newport Folk Festival, Bob Dylan went electric. He plugged his guitar into an amp and proceeded to play his first all-electric set. The chords were the same as before, but the arrangements were new—a new sound for a new age. A lot […]
Happy Entrepreneur
What Is Branding and Why Is It Important for Your Business ?
Sometimes the word “branding” can be intimidating. You may be thinking, “What’s my brand? How should I know?” Well, your brand encompasses how you are different than your competitors, but it doesn’t stop there. It involves your approach, your aesthetic, your value, your core. So if you’re stuck thinking about your brand, first of all […]
How to Market to Millennials
To appeal to millennials, brands need to prioritize their status and make them feel special in every step of the purchase journey. This cohort stands out the most from the average internet user in wanting brands to improve their image and reputation. They’re a status-seeking bunch and are unlikely to be intrigued by brands that […]
Marketing during covid
#IHAQ asked Laura Sauter from AgencyBel about which brands have positioned themselves well during the pandemic. We also speak about marketing during covid and what consumers are looking for.
Comprehensive brand strategy must consider the critical importance of color
Consider a red can of cola; blue striped capital letters, a black apple, and yellow arches –what brands come to mind? In each instance, color is the predominate element of identification and association with a brand. Color enables us to instantly recognize and draw emotional associations to a brand.
Nyota Medical Footcare launches professional brand despite initial fears around start up costs
From brand strategy, to naming. From logo identity, to digital and print marketing materials. Nadege Momplaisir has been a valued and loyal client since the get go when she decided to depart from her hospital position to entrepreneurial start up running her own mobile footcare business. It is growing by leaps and bounds and she […]