Common headaches I see at companies post-acquisition
If you are uncertain about how the acquisition impacts the products or services they receive, it can result in dissatisfaction or even loss of business. To prevent this, prioritize effective branding communication by clearly conveying the advantages of the acquisition and ensuring a seamless transition that avoids service disruptions.
Make a Brand Promise Or They’ll Make It For You
A brand promise is a promise (either literal or implied) made by the brand to deliver on a brand experience for the audience.
Very few brands are crystal clear on a promise they want to make to their audience and fewer still are confident enough to verbalize that promise for fear of falling short.
Create a Brand Identity You’ll Be Proud Of
A brand is much more than a recognizable name and logo. It’s the overall perception of your business. This means that a brand only truly exists in the minds of customers.
Why does color really matter, and how does it shape brands?
As the first thing people notice, it can’t be overstated how important color is for establishing a visual identity. From increasing brand recognition by up to 80 percent, to influencing mood and perception, it’s important that businesses consider the psychological impacts that colour can have on potential customers.
What is a trade dress and how it can protect your brand
As any business knows, each product has a distinctive look and feel—one that is often a signature look that is protected as the brand’s trade image. When running a business, there is the risk that your product’s look might be copied or infringed on, which is where trade dress comes in. If you’re wondering what […]
Afraid of Culture Wars When Re-Branding?
Here’s how to handle rebrand planning and implementation in a way that promotes cultural integration and unity
New Hampshire’s Ridge Hemp Gets a Web Audit
Ridge Hemp Business Owner Tanya White beamed: “Laura I feel like you really have our back. You went above and beyond what we expected. We are thrilled with the results and we want you to take care of all our marketing needs!” Ridge Hemp Owner, Tanya White This Hemp / CBD company entered a crowed […]
Why Do Rebrands Elicit Such Strong Reactions?
Design is the visual voice of a brand. It tells their story and shares their values. Aside from the product they deliver, their brand story— and how it is delivered and connects with their audience— is one of the most important tools a brand has. This simple fact makes change extraordinarily difficult.
Featured Speaker at the Small Business Expo
Small Business Expo Boston APRIL 13, 2023 3:30 pm room 2 The Westin Seaport Laura Sauter is a speaker, branding expert, and educator. As a consultant she has worked with some of the largest companies in the area including Fidelity, Raytheon, Philips, Biogen and TJX. But she has also worked with many more small companies, […]
Long time client brings us back to design dynamic packaging system
Laura is one of the most savvy and creative design professionals in the industry today. In our first working session, she gave me a suggestion that now frees up 4-5 hours of my time every week. I highly recommend Laura for any creative marketing work that your company needs. – Matt Zembruski, Business Consultant Listen […]