Afraid of Culture Wars When Re-Branding?
Here’s how to handle rebrand planning and implementation in a way that promotes cultural integration and unity
New Hampshire’s Ridge Hemp Gets a Web Audit
Ridge Hemp Business Owner Tanya White beamed: “Laura I feel like you really have our back. You went above and beyond what we expected. We are thrilled with the results and we want you to take care of all our marketing needs!” Ridge Hemp Owner, Tanya White This Hemp / CBD company entered a crowed […]
Why Do Rebrands Elicit Such Strong Reactions?
Design is the visual voice of a brand. It tells their story and shares their values. Aside from the product they deliver, their brand story— and how it is delivered and connects with their audience— is one of the most important tools a brand has. This simple fact makes change extraordinarily difficult.
Featured Speaker at the Small Business Expo
Small Business Expo Boston APRIL 13, 2023 3:30 pm room 2 The Westin Seaport Laura Sauter is a speaker, branding expert, and educator. As a consultant she has worked with some of the largest companies in the area including Fidelity, Raytheon, Philips, Biogen and TJX. But she has also worked with many more small companies, […]
Long time client brings us back to design dynamic packaging system
Laura is one of the most savvy and creative design professionals in the industry today. In our first working session, she gave me a suggestion that now frees up 4-5 hours of my time every week. I highly recommend Laura for any creative marketing work that your company needs. – Matt Zembruski, Business Consultant Listen […]
Coach narrows her target market to reach stepparents who are connected to source
On helping Maria with her brand messaging : “I love your energy and you had your finger on the pulse with the details of how I should communicate.” “You instantly addressed everything I needed to address to my audience and got to the heart of what their values and essence was.” “I had fun doing […]
Rapidly expanding Boston Developer and Investor acquires a new name that reflects future potential
Rapidly expanding Boston Developer and Investor N6 Properties acquires a new name that reflects future potential
She and Me Content for Women Branding
The spirit of she & me is symbolized by our new logo, which was designed to convey our strength in consulting corporate enterprises in targeting and talking to women online. The ampersand softens the boldness of the primary type, and is elegant, sophisticated, yet subtle. A hint of the feminine. To best offset the colors in the logo and build brand recognition in all communications, it is important to use the positive logo on the cream background. The reverse logo was designed to stand out against our rich
blue background. This treatment makes a bold brand statement through use of color.
Content strategy branding Women-focused content consulting
She & Me case study
AgencyBEL branding project
Personal brand development
Custom marketing materials
Online content strategy
Professional website design
Targeting women online
Effective web strategies
Podcast Interview with On the Schmooze
Listen to the November 2022 Podcast here Interviewed by Robbie Samuels Podcast Host, On the Schmooze Speaker & Relationship-Based Business Strategist [email protected] Today’s guest helps launch new companies, create new brands, and refresh existing identities by bringing strategic expertise to design and marketing. Her studio, Agency Bel, helps companies launch and grow by creating their […]
4 Vs of Branding
Vision, Voice, Visuals and Versatility.Smart and attractive graphic design is one thing, but developing a cohesive and effective brand is something else. Here, we make sure your image reflects the essence of your brand. Designers create layouts, graphics and logos, but the reality is that your audience doesn’t see a layout, graphic or logo; instead, […]