Ellis School Capital Campaign Non Profit

Ellis School, a nonprofit institution in Boston, launched the Campaign for the Future to expand its programs and strengthen its community. Since 2005, the campaign has aimed to address the growing needs of its socioeconomically diverse community through three phases of development. Agency BEL was tasked with creating the capital campaign collateral to support this ambitious initiative.
Nonprofit branding
Capital campaign collateral
Educational institution marketing
Community impact
Ellis School case study
AgencyBEL branding project
Fundraising campaign design
Boston nonprofit
Early education programs
Community engagement
Canada’s Northbridge Insurance Advertising Campaign

This concept takes a look at the real people and the teams who are delivering the wow. They are the force behind the wow – the strength, the expertise and the passion. This has a very real, a very personal feel to it. It is about a customer-centric team doing extraordinary and totally unexpected things. Their MO is all about going above and beyond broker (and client) expectations. They are truly, the power behind the wow Northbridge Insurance delivers to its clients.
• Partnership, dedication
• Fresh, new
• Real, authentic
• Intelligence, expertise
• Focus, depth
• Innovative, forward-thinking
• Wow – doing whatever it takes
• Canadian
insurance branding
Rebranding ad campaign
Financial services marketing
Northbridge Financial case study
AgencyBEL branding project
Inspirational ad campaign
Broker-focused marketing
Personalized insurance service
Business partnership ads
Competitive insurance market
Homegoods Coastal Living Joint Venture Branding

This case study demonstrates how effective conceptualization and strategic planning can transform retail collaborations, driving customer engagement and building long-term brand equity. At AgencyBEL, we are committed to empowering retail brands through innovative and impactful branding solutions.
Retail branding
HomeGoods joint ventures
Private label development
Seasonal product lines
Gardeners Eden collaboration
Coastal Living collaboration
Country Living collaboration
HomeGoods case study
AgencyBEL branding project
Retail market strategy
Coopers and Lybrand Centennial Logo

Coopers and Lybrand Centennial Logo Client: Coopers & Lybrand (now PricewaterhouseCoopers – PwC), Professional Services Project Overview: In celebration of their 100th anniversary, Coopers & Lybrand sought to create a centennial logo, commemorative book, and website to highlight their history and commitment to the future. Although the company did not undergo a technical rebrand, this […]
Wagamama Restaurant Branding

Laura Sauter, with her extensive experience in environmental graphic design, led the project. The team focused on creating a seamless blend of Wagamama’s established brand identity with design elements that would appeal to the U.S. market.
Restaurant branding
Environmental graphic design
Wagamama US debut
AgencyBEL branding project
Japanese-inspired decor
Cherry blossom light wall
Graphic printed shades
Faneuil Hall restaurant
Gensler collaboration
Cultural brand adaptation
WHY INVEST IN A RE-BRAND?

Interior design and architecture firms are at the forefront of embracing branding trends that redefine the industry. By aligning with sustainability, embracing minimalism, integrating technology, and celebrating cultural diversity, firms create compelling narratives that resonate with modern consumers. Through personalized experiences and innovative design solutions, firms shape the future of the industry, offering spaces that are not only aesthetically pleasing but also socially responsible and culturally rich. Embrace these trends to elevate your brand and make a lasting impact in the world of design.
Pantone Color of the Year: Peach Fuzz

Interior design and architecture firms are at the forefront of embracing branding trends that redefine the industry. By aligning with sustainability, embracing minimalism, integrating technology, and celebrating cultural diversity, firms create compelling narratives that resonate with modern consumers. Through personalized experiences and innovative design solutions, firms shape the future of the industry, offering spaces that are not only aesthetically pleasing but also socially responsible and culturally rich. Embrace these trends to elevate your brand and make a lasting impact in the world of design.
Fidelity Investor Center Placemaking

This case study demonstrates how effective environmental branding and placemaking can transform a retail space, driving customer engagement and building long-term brand equity. At AgencyBEL, we are committed to empowering brands through strategic and impactful branding solutions.
Environmental branding
Placemaking project
Fidelity Investments case study
AgencyBEL branding project
Branded environment design
Financial services branding
Retail space design
Gensler collaboration
Customer experience design
Innovative office design
4 questions on brand naming after a merger, acquisition or spin-off

After a merger, acquisition or spinoff, companies have the choice to keep both names, keep one name or create an entirely new one.
Talking with the Experts The Power of Branding: Why Brands are the Reason People Buy from Us

Interior design and architecture firms are at the forefront of embracing branding trends that redefine the industry. By aligning with sustainability, embracing minimalism, integrating technology, and celebrating cultural diversity, firms create compelling narratives that resonate with modern consumers. Through personalized experiences and innovative design solutions, firms shape the future of the industry, offering spaces that are not only aesthetically pleasing but also socially responsible and culturally rich. Embrace these trends to elevate your brand and make a lasting impact in the world of design.