WHY INVEST IN A RE-BRAND?
Interior design and architecture firms are at the forefront of embracing branding trends that redefine the industry. By aligning with sustainability, embracing minimalism, integrating technology, and celebrating cultural diversity, firms create compelling narratives that resonate with modern consumers. Through personalized experiences and innovative design solutions, firms shape the future of the industry, offering spaces that are not only aesthetically pleasing but also socially responsible and culturally rich. Embrace these trends to elevate your brand and make a lasting impact in the world of design.
Pantone Color of the Year: Peach Fuzz
Interior design and architecture firms are at the forefront of embracing branding trends that redefine the industry. By aligning with sustainability, embracing minimalism, integrating technology, and celebrating cultural diversity, firms create compelling narratives that resonate with modern consumers. Through personalized experiences and innovative design solutions, firms shape the future of the industry, offering spaces that are not only aesthetically pleasing but also socially responsible and culturally rich. Embrace these trends to elevate your brand and make a lasting impact in the world of design.
Fidelity Investor Center Placemaking
This case study demonstrates how effective environmental branding and placemaking can transform a retail space, driving customer engagement and building long-term brand equity. At AgencyBEL, we are committed to empowering brands through strategic and impactful branding solutions.
Environmental branding
Placemaking project
Fidelity Investments case study
AgencyBEL branding project
Branded environment design
Financial services branding
Retail space design
Gensler collaboration
Customer experience design
Innovative office design
4 questions on brand naming after a merger, acquisition or spin-off
After a merger, acquisition or spinoff, companies have the choice to keep both names, keep one name or create an entirely new one.
Talking with the Experts The Power of Branding: Why Brands are the Reason People Buy from Us
Interior design and architecture firms are at the forefront of embracing branding trends that redefine the industry. By aligning with sustainability, embracing minimalism, integrating technology, and celebrating cultural diversity, firms create compelling narratives that resonate with modern consumers. Through personalized experiences and innovative design solutions, firms shape the future of the industry, offering spaces that are not only aesthetically pleasing but also socially responsible and culturally rich. Embrace these trends to elevate your brand and make a lasting impact in the world of design.
Common headaches I see at companies post-acquisition
If you are uncertain about how the acquisition impacts the products or services they receive, it can result in dissatisfaction or even loss of business. To prevent this, prioritize effective branding communication by clearly conveying the advantages of the acquisition and ensuring a seamless transition that avoids service disruptions.
Make a Brand Promise Or They’ll Make It For You
A brand promise is a promise (either literal or implied) made by the brand to deliver on a brand experience for the audience.
Very few brands are crystal clear on a promise they want to make to their audience and fewer still are confident enough to verbalize that promise for fear of falling short.
Create a Brand Identity You’ll Be Proud Of
A brand is much more than a recognizable name and logo. It’s the overall perception of your business. This means that a brand only truly exists in the minds of customers.
Why does color really matter, and how does it shape brands?
As the first thing people notice, it can’t be overstated how important color is for establishing a visual identity. From increasing brand recognition by up to 80 percent, to influencing mood and perception, it’s important that businesses consider the psychological impacts that colour can have on potential customers.
What is a trade dress and how it can protect your brand
As any business knows, each product has a distinctive look and feel—one that is often a signature look that is protected as the brand’s trade image. When running a business, there is the risk that your product’s look might be copied or infringed on, which is where trade dress comes in. If you’re wondering what […]