Louis Di Calla Fine Lighting Brand Launch
The branding of Louis Di Calla successfully transformed the company’s identity, aligning it with its dedication to luxury and fine craftsmanship. By leveraging comprehensive branding strategies and creative design, Agency BEL helped Louis Di Calla establish itself as a leader in modern lighting design.
Luxury lighting design branding
High-end collateral system
Louis Di Calla case study
AgencyBEL branding project
Custom photography for luxury brands
Modern lighting design
Branding for design centers
High-end marketing materials
Luxury brand positioning
Elegant logo design
Heine Goodale Real Estate Law Rebrand
Heine Goodale Law (HGL) sought to establish a distinctive corporate identity that stands out in the traditionally male-dominated real estate law sector in Boston. The firm’s founder, a former partner at a larger real estate law firm, desired a brand that was unapologetically feminine and uniquely sophisticated, embodying a style more akin to Lilly Pulitzer than conventional corporate aesthetics.
Feminine branding
Real estate law firm
Women-owned business
Corporate identity design
Legal marketing
Boston law firm branding
Vibrant corporate branding
Concierge legal services
5 Innovative Ways to Make Your Packaging Stand Out in the CPG Industry
Discover essential strategies for standout packaging design in the consumer packaged goods (CPG) industry with our latest blog post. Learn how conducting a thorough brand audit and employing innovative packaging techniques can transform your product’s shelf presence. Dive into the nuances of the CPG market and see how targeted packaging design can attract more customers and differentiate your brand in a competitive space. Whether you’re new to the market or looking to revamp your current packaging, find out how to make your packaging work effectively within the consumer packaged goods industry.
The ROI of Branding: Behind the Curtain with Access Your Leadership
Brand strategy is a long game—but it pays. On the Access Your Leadership podcast, I reflected on growing Agency Bel over two decades and shared stories about how branding decisions make or break business outcomes. From big wins to hard-won lessons, we explored why branding is never just cosmetic.
Hermès Branding Strategy: Mastering Exclusivity and Customer Desire
This article explores Hermès’ highly effective branding strategy, focusing on how the luxury brand has mastered the art of scarcity and exclusivity to elevate the desirability of the iconic Birkin bag. It delves into the deliberate slowing of the purchase process and how this creates an aura of exclusivity, making the Birkin not just an item of luxury, but a coveted symbol of status worldwide. By analyzing Hermès’ approach to customer engagement and branding, the piece offers valuable insights into creating brand desirability and loyalty that can be applied across various industries seeking to enhance their market presence.
Vitality Magnesium Salts CPG Brand
Vitality Magnesium Salts, a brand dedicated to enhancing wellness through premium magnesium salt products, sought a dynamic and impactful brand identity. The objective was to position Vitality Magnesium Salts as a leader in the health and wellness market, emphasizing the therapeutic benefits of their products.
Health and wellness branding
Magnesium salts logo
Therapeutic product branding
Wellness product packaging
Holistic health brand
Consumer packaged goods branding
CPG marketing
Vitality Magnesium Salts case study
AgencyBEL branding project
Juti Powerbar CPG Brand Launch
When Laura showed me the vision for Juti Organics, I was blown away. The brand truly captures the essence of what I wanted to convey. From the name, logo, packaging, to the marketing strategy, everything exceeded my expectations. Laura and her team brought my vision to life perfectly, and my business is flourishing thanks to their strategic insight and flawless execution.”
— Matt Zembruski, Founder, Juti Organics
Why Great Brands Make Great Businesses — Your Branding Cheat Sheet
Explore the crucial role of branding in Direct-To-Consumer strategies in our latest thought leadership piece. Learn why a great brand is more than just aesthetics—it’s about creating a resonant experience that aligns with customer values and builds lasting relationships. Discover practical insights on authenticity, customer engagement, and strategic positioning to transform your business.
How Landscape Architecture Firms Can Leverage High Impact Marketing
High impact marketing is essential for landscape architecture firms looking to differentiate themselves in a competitive industry. By embracing storytelling, utilizing social media, developing a strong online presence, collaborating with influencers, hosting events, leveraging online advertising, nurturing client relationships, and measuring marketing efforts, these firms can effectively attract new clients and grow their business. Stay proactive, innovative, and constantly adapt to new marketing trends to stay ahead in an ever-evolving landscape architecture industry.
Be that Lawyer with Steve Fretzin Podcast
Standing Out Through Personal Branding:
Personal branding isn’t about ego—it’s about clarity. On Steve Fretzin’s “Be That Lawyer,” we explored how lawyers can use their voice, story, and values to differentiate in an increasingly competitive field. Whether you’re solo or in a big firm, your brand is your biggest asset.