The Cost of Bad Design
In 2003 Nokia designed the strangest looking phone, Nokia 7600 which looked like a teardrop. This phone had a standard size screen for that time but figuring out how to hold this phone or fit into your pocket was a great labyrinth. Single-handed texting on this phone was out of the question. Plus it had […]
Consistency is Key
Nothing is more confusing (and irritating!) than inconsistent branding. If you’re going for a flirty fun vibe, it won’t make much sense to have a black website with dark purple text. If you’re going for ultra-professional, sequins and glitter everywhere just won’t work. People should be able to recognize your brand in every aspect of your […]
The Era of a Conscious Brand
So what’s next? Agency Bel is exploring how brands will evolve in the decade ahead. Throughout history, pandemics have accelerated change, and the Indian author Arundhati Roy has written that this pandemic should be a portal to a better way of doing things. So what does this mean for brands? Deep in the crisis, we all live in a […]
AgencyBel provides strategy and design for Organizer Brand Refresh
Agency Bel specializes in brand refreshes. Making old new again! Dots & Stripes Organizing is a full-service organizing and decluttering firm based in Boston. They came to use with an old logo and lagging presence in the space. Sometimes it pays to clean up your own space~!
Pre-Merger Strategy and 25th Anniversary Celebration for Biogen
The pre-merger strategy and 25th-anniversary celebration for Biogen showcased Agency BEL’s ability to manage complex strategic communications and branding projects. By simplifying strategic findings, developing compelling positioning, and engaging employees through effective communications, Agency BEL helped Biogen navigate a critical transition period and celebrate a significant milestone in its history.
Biogen branding
Pre-merger strategy
Employee communications
25th anniversary celebration
AgencyBEL branding project
Biotechnology branding
Strategic positioning
Harvard Business School findings
Merger and acquisition strategy
Internal communications strategy
High Altitude Tennis Branding
The branding and marketing efforts for High Altitude Tennis successfully transformed the facility’s identity, aligning it with its commitment to helping players achieve their full potential. By leveraging comprehensive branding strategies and creative design, Agency BEL helped High Altitude Tennis establish a strong and engaging brand presence that resonates with clients and supports business growth.
Sports training branding
High Altitude Tennis case study
AgencyBEL branding project
Private tennis training facility
Modern logo design
Sports marketing materials
Professional website design
Tennis training programs
Athletic branding strategy
Dynamic visual identity
his case study demonstrates how effective branding and strategic design can establish a sports training facility as a leader in its field, driving client engagement and building long-term brand equity. At AgencyBEL, we are committed to empowering businesses through strategic and impactful branding solutions.
Raytheon Rebrand
Laura Sauter, with her extensive expertise in corporate identity and branding, led the project. The comprehensive approach included an initial audit, development of brand standards, creation of advertising templates, tradeshow graphics, and the establishment of a new collateral system. The project involved over 2,132 emails, 17.26 gigabytes of stored information, a new brand architecture, 104 sections to the site, 11 usage guidelines, and countless text revisions and hours of consulting.
Canada’s Rogers Communication Rebrand
Telecommunications branding
Rebranding ad campaign
Global brand consultancy
Rogers Communications case study
AgencyBEL branding project
Visual identity design
Brand strategy implementation
Telecommunications market analysis
Brand architecture development
Corporate rebranding
This case study demonstrates how effective rebranding can transform a telecommunications company’s market presence, driving stakeholder engagement and building long-term brand equity. At AgencyBEL, we are committed to empowering brands through strategic and impactful branding solutions.
Wilmington Trust Rebrand
Wilmington Trust’s rebranding project successfully balanced the need for modernization with the emotional attachment to the existing brand. By adopting an incremental approach, the updated identity resonated with stakeholders and clients, reinforcing Wilmington Trust’s commitment to its heritage and future.
Corporate rebranding
Financial services branding
Wilmington Trust case study
AgencyBEL branding project
Incremental rebrand strategy
Modernized brand identity
FutureBrand collaboration
Emotional branding
Brand consistency
Commemorative brand materials
(re)ignite your Brand
Recently I spoke to a group of entrepreneurs at a 2-hour workshop designed to educate, inspire and help them understand how to approach building a powerful brand from the inside out. This event was hosted by Marketing and PR expert Robin Samora. Attendees learned . . . + About crucial brand building elements + How to […]