20/20 Design Trends
While none of us had 2020 vision for what this year would bring, there’s no denying that – even in the face of a global crisis – creativity always prevails. In lockdown, all we had to distract and entertain ourselves with our social media, streaming xservices, online shopping, gaming and video conferences. Our US Election […]
Happy Small Business Client
Brand Positioning in a Pandemic
With customer spend dropping, and uncertainty threatening to tank the economy, CEOs and entrepreneurs might find their focus veering towards protecting the profit line. However, as many successful companies are beginning to learn, it’s how you position your brand in these challenging times that will decide whether you survive this crisis. All disasters, no matter […]
Four Keys to Develop a Brand aligned with the Company
Business strategy and brand strategy are two sides of the same coin. The way we understand branding and its association with business has begun a transformation process allowing a better adaptation to new challenges –and also old ones which have regained prominence. #branding #business #transformation #Covid #strategy #logo #brand #branding studio #logo design #company logo #design for branding #branding agency #graphic […]
Conscious Leaders with a Heart
You might think that crises tend to bring out the worst in people. But in fact, crises cause us to view leaders as more charismatic and effective than we normally do. The Harvard Business Review just shared in the article, “How CEOs Can Lead Selflessly Through a Crisis” that CEOs have been stepping up to support […]
The Cost of Bad Design
In 2003 Nokia designed the strangest looking phone, Nokia 7600 which looked like a teardrop. This phone had a standard size screen for that time but figuring out how to hold this phone or fit into your pocket was a great labyrinth. Single-handed texting on this phone was out of the question. Plus it had […]
Consistency is Key
Nothing is more confusing (and irritating!) than inconsistent branding. If you’re going for a flirty fun vibe, it won’t make much sense to have a black website with dark purple text. If you’re going for ultra-professional, sequins and glitter everywhere just won’t work. People should be able to recognize your brand in every aspect of your […]
The Era of a Conscious Brand
So what’s next? Agency Bel is exploring how brands will evolve in the decade ahead. Throughout history, pandemics have accelerated change, and the Indian author Arundhati Roy has written that this pandemic should be a portal to a better way of doing things. So what does this mean for brands? Deep in the crisis, we all live in a […]
AgencyBel provides strategy and design for Organizer Brand Refresh
Agency Bel specializes in brand refreshes. Making old new again! Dots & Stripes Organizing is a full-service organizing and decluttering firm based in Boston. They came to use with an old logo and lagging presence in the space. Sometimes it pays to clean up your own space~!
Pre-Merger Strategy and 25th Anniversary Celebration for Biogen
The pre-merger strategy and 25th-anniversary celebration for Biogen showcased Agency BEL’s ability to manage complex strategic communications and branding projects. By simplifying strategic findings, developing compelling positioning, and engaging employees through effective communications, Agency BEL helped Biogen navigate a critical transition period and celebrate a significant milestone in its history.
Biogen branding
Pre-merger strategy
Employee communications
25th anniversary celebration
AgencyBEL branding project
Biotechnology branding
Strategic positioning
Harvard Business School findings
Merger and acquisition strategy
Internal communications strategy