Outdoor Craftsman Rebrand and CMO Services

Outdoor Craftsmen, Colorado’s #2 landscape architecture firm, has been a long-term client of Agency BEL since 2010. The partnership began with a rebrand and has expanded to include logo updates, website design, fleet graphics, advertising, direct-to-customer postcards and door hangers, brochure collateral, and more.
Landscape architecture branding
Outdoor living spaces logo
Luxury garden design
Colorado landscape firm
Outdoor Craftsmen case study
AgencyBEL branding project
Creative landscape design
Premium landscape services
Full-service exterior development
Landscape architecture marketing
Hattig Financial Planning Marketing

Hattig Financial Planning’s print marketing project successfully highlighted the firm’s unique position in the market. By embracing a targeted and personalized approach, Hattig Financial Planning was able to differentiate itself from competitors and build a strong, recognizable brand.
Financial services branding
Direct mail campaign
Financial planning marketing
Hattig Financial Planning case study
AgencyBEL branding project
Targeted print marketing
Personalized financial solutions
Financial services marketing
Investment strategy marketing
Retirement planning campaign
Cocktails In Hell Brand Launch

Cocktails in Hell is a brand that embodies the essence of a “mid-life renaissance” for women, created by a former divorce attorney who found herself navigating life after divorce. At 54, she was ready to roar and reinvent herself. With an intriguing trademark, “Cocktails in Hell,” she turned to Agency BEL to help shape this idea into a thriving business. Agency BEL provided comprehensive business consulting, helping her create an elixir business and an online community for like-minded women. The brand’s dynamic logo was inspired by Baubo, the ancient goddess of laughter.
Grounded Warrior Yoga Logo

Grounded Warrior, founded by Erin Maddore, is a comprehensive online fitness and wellness platform providing all the tools and workouts needed to maintain an active and healthy lifestyle. Erin approached Agency BEL to help launch her brand, leveraging our expertise in the health, wellness, and yoga community.
Fitness branding
Wellness platform logo
Holistic health services
Yoga community branding
Grounded Warrior case study
AgencyBEL branding project
Empowering fitness brand
Health and wellness marketing
Comprehensive fitness platform
Professional fitness logo
Create a Brand Identity You’ll Be Proud Of

A brand is much more than a recognizable name and logo. It’s the overall perception of your business. This means that a brand only truly exists in the minds of customers.
Why does color really matter, and how does it shape brands?

As the first thing people notice, it can’t be overstated how important color is for establishing a visual identity. From increasing brand recognition by up to 80 percent, to influencing mood and perception, it’s important that businesses consider the psychological impacts that colour can have on potential customers.
What is a trade dress and how it can protect your brand

As any business knows, each product has a distinctive look and feel—one that is often a signature look that is protected as the brand’s trade image. When running a business, there is the risk that your product’s look might be copied or infringed on, which is where trade dress comes in. If you’re wondering what […]
Interior Architecture Client testimonial
On helping his interior design firm rebrand after 20 years : “Laura did a phenomenal job listening! A lot of designers fall into applying their own personal preferences instead of listening to their client. She took our opinions and filtered them through her own creative lens. We really liked how she attacked the problem from […]
Nyota Medical Footcare launches professional brand despite initial fears around start up costs
From brand strategy, to naming. From logo identity, to digital and print marketing materials. Nadege Momplaisir has been a valued and loyal client since the get go when she decided to depart from her hospital position to entrepreneurial start up running her own mobile footcare business. It is growing by leaps and bounds and she […]
SIGNS IT’S TIME TO REBRAND; Tips on why and how to go about it.
How do you know when it’s time to rebrand your company? It’s worth taking a moment to assess the situation. Here is a list of signs that point to the need for a rebrand. If you find you’ve checked more than 2 boxes after carefully thinking about each symptom as it relates to your organization, your brand is probably in need […]