Ideas * Laura Sauter

Conscious Leaders with a Heart

You might think that crises tend to bring out the worst in people. But in fact, crises cause us to view leaders as more charismatic and effective than we normally do. The Harvard Business Review just shared in the article,

The Cost of Bad Design

In 2003 Nokia designed the strangest looking phone, Nokia 7600 which looked like a teardrop. This phone had a standard size screen for that time but figuring out how to hold this phone or fit into your pocket was a

Consistency is Key

Nothing is more confusing (and irritating!) than inconsistent branding. If you’re going for a flirty fun vibe, it won’t make much sense to have a black website with dark purple text. If you’re going for ultra-professional, sequins and glitter everywhere just

The Era of a Conscious Brand

So what’s next? Agency Bel is exploring how brands will evolve in the decade ahead. Throughout history, pandemics have accelerated change, and the Indian author Arundhati Roy has written that this pandemic should be a portal to a better way of doing things. So

AgencyBel provides strategy and design for Organizer Brand Refresh

Agency Bel specializes in brand refreshes. Making old new again! Dots & Stripes Organizing is a full-service organizing and decluttering firm based in Boston. They came to use with an old logo and lagging presence in the space. Sometimes it pays

(re)ignite your Brand

Recently I spoke to a group of entrepreneurs at a 2-hour workshop designed to educate, inspire and help them understand how to approach building a powerful brand from the inside out. This event was hosted by Marketing and PR expert Robin

Happy Biotech Client

FIDELITY INVESTOR CENTERS; The power of super graphics to bring the brand “outside”

FIDELITY INVESTOR CENTERS When the largest U.S. mutual-fund company needed to refresh its retail branches, it turned to Gensler and my team to spearhead an effort involving interior architecture and signature finishes as well as display fixtures, graphics, and technology. The concept, which

SIGNS IT’S TIME TO REBRAND; Tips on why and how to go about it.

How do you know when it’s time to rebrand your company? It’s worth taking a moment to assess the situation. Here is a list of signs that point to the need for a rebrand. If you find you’ve checked more than 2 boxes after

No one said Rebranding was Easy

I work with new companies and entrepreneurs. But I often get clients who are established but in need of a re-brand. This comes with excitement but also with some emotion. Deciding to rebrand your company is a bold move. And

Brand Development of Fitness Empire

A professionally designed logo works as a unique mark of identification aimed to strengthen brand recognition, brand integrity, improved brand loyalty and perfect corporate identity in the marketplace. Being a perfect marketing tool, a company symbol used to promote company’s