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Pre-Merger Strategy and 25th Anniversary Celebration for Biogen

The pre-merger strategy and 25th-anniversary celebration for Biogen showcased Agency BEL’s ability to manage complex strategic communications and branding projects. By simplifying strategic findings, developing compelling positioning, and engaging employees through effective communications, Agency BEL helped Biogen navigate a critical transition period and celebrate a significant milestone in its history.

Biogen branding
Pre-merger strategy
Employee communications
25th anniversary celebration
AgencyBEL branding project
Biotechnology branding
Strategic positioning
Harvard Business School findings
Merger and acquisition strategy
Internal communications strategy

Raytheon Rebrand

Laura Sauter, with her extensive expertise in corporate identity and branding, led the project. The comprehensive approach included an initial audit, development of brand standards, creation of advertising templates, tradeshow graphics, and the establishment of a new collateral system. The project involved over 2,132 emails, 17.26 gigabytes of stored information, a new brand architecture, 104 sections to the site, 11 usage guidelines, and countless text revisions and hours of consulting.

Laura Sauter, with her extensive expertise in corporate identity and branding, led the project. The comprehensive approach included an initial audit, development of brand standards, creation of advertising templates, tradeshow graphics, and the establishment of a new collateral system. The project involved over 2,132 emails, 17.26 gigabytes of stored information, a new brand architecture, 104 sections to the site, 11 usage guidelines, and countless text revisions and hours of consulting.

(re)ignite your Brand

Marketing PR Robin Samora works small business owners, entrepreneurs

Recently I spoke to a group of entrepreneurs at a 2-hour workshop designed to educate, inspire and help them understand how  to approach building a powerful brand from the inside out. This event was hosted by Marketing and PR expert Robin Samora. Attendees learned . . .  + About crucial brand building elements + How to […]

“Miracles of Science” Strategy Implementation

The “Miracles of Science” strategy implementation for DuPont successfully transformed the company’s brand messaging, aligning it with its positive contributions to science and society. By leveraging strategic branding and internal communications, Agency BEL helped DuPont create a unified and positive brand presence that resonated globally.

DuPont branding
“Miracles of Science” strategy
AgencyBEL branding project
Internal communications audit
Global brand implementation
Positive brand messaging
Strategic branding
Consistent marketing materials
Visual identity guidelines
Brand perception improvement

Strategic Brainstorming Facilitation

Agency Bel brand strategy sessions

Brand Vision Sessions as a Part of the Strategic Process Agency Bel helps clients see their own company with new eyes. We facilitate half day / full day vision sessions and brainstorming sessions. This *may* get clients out of their comfort zone, so we usually supply ourselves with ample coffee and m&ms.